Our Process

Simple.
No surprises.

Five clear phases from first call to live site. You always know where we are and what's next.

Start a Project

Typical project timeline

Discovery

Week 1

Strategy

Week 1–2

Design

Week 2–3

Build

Week 3–5

Launch

Week 5–6

01

Discovery

1–2 days

We listen
before we plan.

Every project starts with a deep conversation. We learn about your business, your audience, what's working now, and where you want to go. No templates, no assumptions — just focused questions so we design the right thing, not just a nice thing.

What you get

Discovery call (60 min)
Brand & audience questionnaire
Competitor & reference review
Project scope document
02

Strategy

2–3 days

Structure
before pixels.

Before a single colour is chosen, we map the site's content architecture and user flow. What pages exist, what each one does, and how visitors move through it. This prevents expensive redesigns later and gives your site a spine that holds everything together.

What you get

Sitemap & page hierarchy
Content brief per page
Low-fi wireframes
CTA & conversion strategy
03

Design

5–7 days

Every pixel
earns its place.

High-fidelity mockups built in Figma. Typography, colour, spacing, and imagery all dialled in before a line of code is written. You review, give feedback, and we refine until it's exactly right. Two rounds of revisions are included — because good design is a conversation.

What you get

Full desktop & mobile mockups
Brand colour & type system
Interactive prototype
2 revision rounds
04

Build

7–14 days

Clean code.
Fast sites.

We build in clean HTML, CSS, and JavaScript — or your preferred CMS (Webflow, WordPress, Shopify). Every site is mobile-first, accessibility-conscious, and optimised for speed. You'll receive a staging link to review the live build before it goes public.

What you get

Fully coded, responsive site
Private staging environment
CMS setup & training
Performance & SEO audit
05

Launch

1–2 days

Live — and
looked after.

We handle the go-live: domain, DNS, SSL, and redirects. Once your site is live we stay close — a 30-day post-launch support window means any issues get fixed immediately, at no extra cost.

What you get

Domain & DNS configuration
SSL & security setup
Analytics installation
30-day post-launch support

How we think

What we stand by,
every project.

Clarity first

If a visitor can't figure out what you do in three seconds, the design has failed. We obsess over hierarchy and messaging before aesthetics.

Nothing wasted

Every element on the page exists for a reason. If it doesn't help the user or serve the goal, it doesn't make the cut.

Mobile first

Over 60% of web traffic is mobile. We design for small screens first and scale up — never the other way around.

Honest timelines

We don't over-promise. When we give you a date, we keep it. If something changes, you hear it from us first.

Questions

Things people
always ask.

Still have questions? Drop us a message — we reply within 24 hours.

Most projects go from brief to live site in 4–6 weeks. A single landing page can be faster — 2 weeks is realistic. Larger e-commerce builds may run 8–10 weeks. We agree on the timeline upfront and stick to it.

Ideally: a rough idea of what you want, any existing brand assets (logo, fonts, colours), and a rough sense of your budget. You don't need to have everything figured out — that's what the Discovery phase is for.

Two full rounds of design revisions are included in every package. Additional rounds can be added at a flat rate. In practice, most projects wrap well within two rounds because we do thorough discovery work upfront.

Yes — every site includes CMS integration and a 30-minute handover session. You'll be able to update text, images, blog posts, and products without touching any code. If you prefer not to, we offer monthly retainers for ongoing updates.

50% deposit to begin, 50% on launch day. For larger projects we can split into three payments across milestones. All prices are quoted in ZAR and invoiced digitally. No surprises.

Absolutely. We work with clients worldwide. All communication happens over email, WhatsApp, or video call — it doesn't matter where you are. We've successfully delivered projects across multiple time zones.

Ready?

Step one is just
saying hello.

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